Concept Of Public Administration

The government is set up to help and serve the people of its nation. The primary focus of the government is to provide, protect, and serve its citizens. In order for the government to remain accountable and to be effective, the field of com/public-administration-and-management-advantages-and-disadvantages-of-partnerships-in-terms-of-improving-service-delivery-and-accountability/">public administration was created to provide checks to the citizens to make sure the government is being held accountable. Public administration is defined as † Public administration entails civil servants implementing a specified policy within the confines of a government executive framework.Public administrators ensure that every facet of federal, state, and local public services are offered and executed to help pave the way for the future. † The biggest challenge of being in public administration is making sure that you are being held accountable and doing what is right and not what is popular . First, one the biggest obstacle in public administration is leadership and management in this field. Making sure that a public administrator is someone who is going to do what is right and fair is hard to find.Not only that being a public administrator and making everyone happy is nearly impossible due to the fact that everyone wants different things and plans. Next, the major functions in publis administration are a public administrator must be fair, firm, and consistent. A public administrator must be fair in all instances and cannot have favorites because this create dishonesty and a loss of trust. This can hamper the effectiveness of the organization all together. Next, a public administrator has to be firm.This means that many different people are going to question and ponder their decisions that are made. The public administrator has to be confident in their decision and stand by them. Next, must allows remain accountable and ethical. A public administrator cannot back track or place the blame on someone else if a decision they made does not go well. Next, a public administrator must be consistent. If they do one thing in a situation then when similar situation arises they need to continue to act in the same fashion as they first did.Next, one of the be\biggest obstacles with being in public administration is always making sure you are acting politically correct in context . This becomes very difficult because it seems there is always someone who can get offended by everything someone says or does. This become problematic when comes to dealing with public administration issues. One of the biggest obstacles is holding the government accountable and having intergovernmental relationships. A lot of public administration jobs are used in the sense that they hold politicians accountable for their jobs and the bills they pass.They are suppose to make sure the government is doing their job. † Government policy analysts are responsible for creating progr am policy and then evaluating its effectiveness. Policy analysts introduce pertinent decisions with data sets and hypotheses regarding the possible effects of the proposed policy. Afterward, they critique the results and then make adjustments according to need. † Often times when the government does not meet the demands of the people, it is the public administration field that is held accountable not the politician on why these actions were allowed to take place.The biggest challenges is applying the intergovernmental relations which is the finding of that middle ground of where the people are satisfied that you are holding the government accountable but at the same time making sure the politician is happy and does not wither defund you or fire you because you were holding them too accountable. Finally, when looking at public administration as a whole the biggest aspect is not to get too concerned and overwhelmed by the job given too you. Organizational behavior plays a major role in making decisions and learning how to appease the public.Sometimes public administrators are so concerned with perception they forget to go back to the basics and think like a person. Being in public administration does not or should not mean a bunch of red tape. It should be about providing a service to the people and making sure the people are given a voice. Sometimes, the easiest solution is human relations and realizing that the answers are always in front of us we just have remember that we are people too and rules and regulations do not make society function.Finally, when having to deal with budget restranits it is not always easy to accomplish the necessary goals. In conclusion, public administration is a very demanding job with high risks but great rewards. When looking at the biggest problems with public administration it is clear that with many problems the most important thing is to always be firm, fair, and consistent. By adhering to these rules it allows for a pe rson serving the people to always remain accountable and not to stress if they made the right decision.

Non farming activities in india Essay

Dairy – It is a common activity in many villages. People feed their buffalos on various kinds of grass and the jowar and bajra that grows during rainy season. Then the milk is sold in nearby villages and towns. It is alos transported to far away towns and cities. A dairy is a business enterprise established for the harvesting of animal milk – mostly from cows or goats , but also from buffalo , sheep , horses or camels – for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned with the harvesting of milk.kaloram Shops – People involved in Trade(shopkeepers) buy various goods from wholesale markets in the cities and sell them in the village Some villagers sell rice, wheat, sugar, tea, oil, biscuits, soap, toothpaste, batteries, candles etc.. People whose houses are close to the bus stand use a part of the space to open small shops. Some sell eatables like pakoras, samosas etc.. Transport – Transport is another major activity of villages.People with rickshaws, tongas, tractors, truks, bogey and bullock carts are the ones in the transport service and they transport goods and services from one place to another and in return get paid for it. —————————————- Cottage Industry in Indian Villages Another major occupation in Indian villages is the cottage industry. Cottage industry has emerged as a major source of employment in Indian villages over the period of time. Many villagers are occupied in various kinds of art and crafts works. The villagers produce different types of handicrafts products and many of them are earning their livelihoods by marketing them. The occupations like artisan in wood, cloth, metal and leather have been in existence in Indian villages, since the ancient period and are found even in the modern times. Many Indian villagers are dependent on these occupations to earn their livelihoods. The women in the rural areas, too are actively getting involved in different industries like matchbox and firework industries, Bidi making, agate and  slate industries, coffee and tea industries, brick industry, construction industry, electronics industry, spice industries, etc. Among these, the Bidi, slate or brick making industries are the most well spread industries in Indian villages. Apart from these industries, the Indian villagers have also become sweepers and scavengers. pottery :Pottery being an age old handicraft in India, the roots of the India pottery industry can be traced back to the earliest times of civilization. The beginning of pottery making trails back to the Neolithic era. During the time of the Indus Valley Civilization, this effective art form improved with technology. In the present day, the pottery industry in India has been put forward as a major cottage industry as well as on the contemporary lines in both small and big pottery concerns.India along with several other developing countries of Asia is considered as one of the first Asian countries to manufacture as well as export products of pottery. The pottery industry in India provides mass employment along with betterment of the living standards; both the village and city people comprise the work force of the industry. . tie and die:Tie-dye is a process of tying and dyeing a piece of fabric or cloth which is made from knit or woven fabric, usually cotton; typically using bright colorsDifferent forms of tie and dye have been practiced in India.Bandhani also known as Bandhej is a type of tie-dye practiced mainly in the states of Rajasthan and Gujarat, India Bandhej in Rajasthan is a traditional form of tie and dye which began about 5000 years ago. It is the oldest tie and dye tradition still in practice. Large scale industry: Large scale industries refers to those industries which require huge infrastructure, man power and a have influx of capital assets. The term ‘large scale industries ‘ is a generic one including various types of industries in its purview. it thus provides job many villagers Indian economy is heavily dependent on these large industries for its economic growth, generation of foreign currency and for providing job opportunities to millions of Indiansjaintia factories of rajgarh chips and namkeen .carpentery=the carpenter is one of the five useful articians of the villages Carpentry is a skilled trade in which the primary work performed is the use of wood to construct items as large as buildings and as small as desk drawers.

Information system capability and firm performance: contradictory findings and their possible causes Essay

Athal 1.0 Executive summary In broad spectrum, Athal is a service offering company that was established in 1980. Essentially, it offers inspection, testing, consulting as well quality control services. The company offers services to different companies in different industries through its 15 branches in Australia. The company used to offer these services in the past using manual quality assurance system but due to competition and emergence of new technologies in the industry, the company found it necessary to implement a new automated quality assurance system by integrating it with information systems. This would enable it to offer quality services that meet national and international standards in addition to ensuring that its clients operates within local and international standards (Ahuja &Khamba,2008, p. 720). The implementation of the new quality assurance system was faced with challenges from financial constraints to employees’ resistance. The company’s 110 employees were issued with questionnaires and five management staffs from the five departments were interviewed revealing the following: The employees were resistant on the new implementation was because of fear of losing their jobs and their relevance when the new quality assurance system would be adapted in the company. Hence, the implementation process heavily relied on the employees in the company. The company sensitization and trainings employees on the new quality assurance system saw the implementation process become smooth (Berry & Parasuraman, 2004, p.102) The company also faced challenge on the cost of the new quality assurance system in terms of infrastructures such as software, computers, and training employees and technical staff on running and marinating the process. However, the implementation of the new quality assurance system improved the services offered and increased its competitive advantage in the market. Through analysis, it was realise d that, the company use of new quality assurance system has limited clients’ bargaining power thus retraining and attracting more companies and businesses from unique quality services offered. The new quality assurance system cause increase in initial capital and profits margins for new companies that would like to venture to the industry and as a result few companies would invest in the industry. According to Ford & D’Amelio (2008), high initial cost of capital serves as a barrier for new entrants in the industry making the market less competitive. The new automated quality assurance system was found to be fast and giving effective services that attracted various client companies, which helped Athal Company to retain and attract new employees in the company thus helping it to regain its competitive position in the market (Chen, 2008, p. 53). Moreover, the ability of quality assurance that is integrated to information system to be monitored by different people results in services that are accurate and free from errors thus giving consumers’ confidence. The process is also cost effective in long term due to reduced time and human capital that can be utilized i n other constructive duties that would improve the productivity of the company. The system was recommended for both internal quality control for the company and external quality control for Athal company clients and other services offered. 2.0 Introduction Athal is a company was established in 1980 in Australia. Its main work is provision of services that vary from inspection, testing, consulting and quality control. They offer these services to different organizations (clients) to ensure that they offer quality services and that they are able to operate within local and international standards. The company offers these services in more than 15 branches in Australia. For the company to be efficient, it has linked all the 15 offices through information systems integrated quality assurance system. The company also manages to offer these services by employing 110 workers that are of various professional backgrounds.The workers are delegated duties based on five different departments that include public relations, finance department, technical, marketing and quality control. The finance department ensures that all the financial services are met for the company and that of the clients looking for consultancy services in the organization. 2.1 Research aim and objectives The overall aim of the study was to investigate the new quality assurance system that was implemented by Athal Company could be upgraded unlike the manual quality assurance system through update of information system software. The objectives of this study were to determine the effects of transformation from using quality assurance on manual system to automated system; to find out the difficulty of implementing quality assurance (QA) manually; the effects of transformation from using quality assurance on manual system to automated system; the company need to implement the quality assurance system internally as well externally for their daily business work; the effect of automated system compared to the manual system; important of implementing quality system for both the external and internal environment. 2.2 Research questions ïÆ'Ëœ What is the difficulty of implementing quality assurance (QA) manually? ïÆ'Ëœ What is the difficulty of implementing quality assurance (QA) manually? ïÆ'Ëœ What are the effects of transformation from using quality assurance on manual system to automated system? ïÆ'Ëœ Why the company need to implement the quality assurance system internally as well externally for their daily business work? ïÆ'Ëœ What are the effects of automated system compared to the manual system? ïÆ'Ëœ What is important of implementing quality system for both the external and internal environment? 3.0 Literature review With the development and the industrialization of the world, quality assurance system has become inevitable to business industries (Lanz, 2013, p. 6). Many businesses industries adapt technologies to increase efficiency and quality of services they offer. The quality services and efficiency serves as a strategy to compete in the market. Information system is one of the technologies that have been adapted by many companies and bushiness to improve on their performance (Ho-Chang, Chang, & Prybutok, 2014, p. 316). The information systems have been used in various areas of specialization for company such as records department, financial, marketing and quality control. The technologies are linked to the business strategies such that they fit the competitive strategies making the company to fit in a dynamic market and environment (Wang et al, 2012, p. 346). The information systems help to integrate business entities making it more manageable and efficient in delivery of its services ( Drne vich, & Croson, 2013, p. 488-489). Hence, the quality system that would incorporate information system will enhance the integration of the five departments and the external environment making the company more manageable and improve service delivery. Consequently, the business would be able to compete and improve its performance. The implementation of the new quality assurance system in Athal Company involved an organization change. Hence the company needed to prepare the employees for a new change because people tend to resist to changes and particularly to those that tend to affect their freedom (Ford, Ford, & D’Amelio, 2008, p. 370). The managers have the responsibility to initiate new changes and influence employees to develop positive attitude on the technologies for smooth adoption of new quality assurance system (Lilly, & Durr, 2012, p. 199). To avoid resistance managers and executive must provide employees with trainings and other support skills that will help them to adapt to new technologies (KumpikaitÄâ€" ,& ÄÅ'iarnienÄâ€", 2008, p. 93-94.). The case study involved the transformation of Athal Company from the manual quality systems to new automated quality systems that would be implemented using information systems. To implement the new quality assurance system using information system, the company needed to purchase new computers, information systems software to link various departments and branches (Porter, 2008, p.359). For testing, inspecting, and quality control consultant companies, it takes a lot of time o collect data manually for various tests and inspections. This results in decreased performance from reduced numbers of clients that can be served in a given day. In order to increase speed, efficiency, accuracy, and simplify data collection, analysis and collation, information system is important as part of quality assurance. Information system helps to automate the quality assurance system. In automation process, a microprocessor can be adapted for data collection, analysis, and collation for small companies like Athal. The process is cost effective and is able to handle varied number of data sets. However, a real-time microcomputer is more relevant and reliable for the company since it handle a varied number of companies and collects a wide range of tests and inspection data. In addition, statistical quality assurance would ensure that a continuous improvement is carried out on the whole process. Larger companies with large numbers of employees may require a complex information system for quality assurance such as agile system that would be able to handle complex testing and inspection processes and delivering high quality results. However, the system is expensive, require highly trained manpower and thus unsuitable for small companies such as Athal. The microprocessor and real-time microcomputer are suitable for Athal Company due to its small size that is evidenced by few employees and services turnover. The program required skilled labour that was costly and extra training for the employees so that they could be able to adapt to the new quality assurance system freely. In addition, the new quality assurance system needed change of organization behaviour from a manual system to an automated system, which many of the employees were not conversant. Therefore, the company had to change the behaviour of employees from manual to automated systems, which risked objection and resistant. Hence, the management had to use their leadership skills and organization development to implement the new change successfully (Mullins, 2013 p. 8). The new quality assurance system meant that the employees freedom, poor performance and missing of duties would end. Consequently, their level of services would be monitored and thus giving quality services. The implementation process involved installation of inspection, testing, and quality control infrastructures that were linked using information system software and hardware that would be used to disseminate information. Quality assurance can be automated through integration with information systems such as microcomputer and microprocessors with simple software or complex software such as agile systems. Some of the examples of automated quality assurance that was a possible choice for Athal Company include lint, find bugs, check-styles, fx-Cop, and coverity (Sroufe & Curkovic, 2008, p. 357). These systems can be used for multiple projects and can even detect defects that technical team may not be skilled in the language of detection either through testing or inspection. These syst ems are programmed software and coded in reference to various local and international standards. These programs are installed in microprocessor, microcomputers or computers in order to enhance the quality assurance process. The processes become fast, accurate and less laborious (Sroufe, & Curkovic, 2008, p.519). . Programs such as lint are installed in order to help in detecting errors that may occur in the course of analysis test and inspection data that is collected from various client companies. The check style helps in writing the java code that is required during automation process. Due to a wide range of configurations of the tools, it can be configured to various standards thus becoming an important program in quality assurance companies as they deal with varied tests with different standards. This is done through coding different standards using various classes of checks such as JavaDoc, Coding, and whitespace (Wang et al, 2012, p. 330). The change to new quality assurance system for Athal Company meant that it would increase its market share due to improved quality of services that it would offer. Its clients would receive quality inspection and testing that would guarantee the quality control. The new information system would be able to monitor external companies that serve as its client at constant rates thus enhancing efficiency of Athal Company. Moreover, the automated system has low errors as compared to the manual system thus, the right services will be offered. This will guarantee the company efficient services that meet the national and international levels. The new changes to the automated quality assurance system will enable the management in the Athal Company to be able to define their objectives and delegate to specific employees, which could not be possible with the manual system. Defined objectives and delegation of duties in the company will mean that the tasks would be accomplished in time. Moreover, less time is wasted using the automated quality systems thus the employees become more productive in spite of quality services that they offer. The result is the overall productivity of the company and better services to their clients compared to when they were using the manual system. The company decision to implement the new quality assurance system was because of increased competition and the deteriorating performance on its inspection, testing, and quality control services. The few companies in the industry had improved their performance, they had started to command the market, and therefore, the company had to look for means by which it could be able to compete with the other companies. The adoption of the new automated quality assurance system was seen as the only way that the company would be able to compete successfully in the market and thus a decision was finally reached to implement the new system. However, the decision was subject to employees support as they would be the one s that would use the quality assurance system for the benefit of the company. The decision process involved all the employees in the company where opinions were included in the new projects. Due to fear of most of the employees on their relevance when the new quality assurance syst em would be implemented, training of existing and recruiting of new employees was included as part of the implementation of the new system. When all the employees were comfortable with the new quality assurance system and sensitized on the need to shift to the new quality assurance system, the management went ahead to implement the new automated quality system in the company. Since the employees are growth oriented, they were able to adapt to the new system. The finance department must ensure that financial services given to consulting clients are accurate and up-to-date. This will ensure that no overcharging or errors that may affect clients’ access to services from Athal Company. Therefore, internal quality assurance system will be important in the finance department vis-à  -vis other departments to ensure harmony and quality services. The public relation department ensures that interpersonal relationship for all the clients and workers is maintained at high level thereby improving the performance of the employees, retain, and attract more clients. This will result in productivity of the company due good customer relation and high quality services that the company offers. Technical department ensures all the other department and technical services management meet the goal and mission of the company to offer quality services (Chen, 2008, p. 242). The quality control department ensures that all the services that are offered by the company and its internal managements are in line with the international and local standards (Hoyle, 2009, p. 244). Athal company manual quality control system was tedious since employees had to carry out inspection and testing services physically resulting to delayed and poor services. In addition, physical method is prone to error from workers due to fatigue and this may affect the services delivered to the clients negatively. The qualities of services that companies give help them to retain and attract more customers, making it more competitive by commanding a wider share of the market (Berry, & Parasuraman, 2004 p. 134).Therefore, for the company to improve its services and improves its market share, a competitive and efficient quality control systems had to be put in place. Despite the high cost of implementation, the service would ensure that quality services are dispensed through efficient moni toring services and this. The company adopted and automated a quality control system developed through information system to link all the five departments and the employees. Consequently, the company linked all the 15 branches such that all the services offered meet the customers need. The interlinked company departments and branches would ensure that inspection and testing process were efficient. The information systems ensure that quality assurance system updated on regular intervals thus allowing continuous improvement of the process. The technical department monitored and maintained all the systems. The marketing department created awareness of the services offered by Athal Company and disseminated information about the quality and the quality assurance system that they employ to give the clients confidence and increase clients influx in the company. Consequently, public relation department would ensure that a good relationship among all the stakeholders of the company by disseminating relevant informatio n and keeping the customers updated throughout. The questions categorized for questionnaires and interviews. The employees’ questions related to the effectiveness of the new process, their attitude on the change, and the transformation to the new system. Moreover, it also focused on employees’ involvement in the new process, and how monitoring changed comparing the manual quality assurance system. Concerning this question, some employees said that the new quality assurance system was more effective while few of them did not distinguish between the performance of the manual quality assurance system and the new quality assurance system that is integrated with the information system, saying that they viewed both systems as the same. On the issue of cost and monitoring, most of them said that the new quality assurance system on quality assurance was more costly and offered close monitoring of employees and projects on the course thus maintain a high performance rate in the company. On the issue of the attitude of the emp loyees, some employees had a negative attitude on the new quality assurance system as they said that the new quality assurance system would limit their freedom and might result to losing their jobs. Those with positive attitude argued that the new automated system would make work easier and improve the performance of the company. Few were confused on the though seemed interested with the implementation of the new quality assurance system. The implementation process was expensive from the response of the majority of the participants while few did not care about the cost and they said that it was cheap for the company since it had enough resources to implement the new system. According to the participant in this case study that were working for Athal company for the time of the research, the transformation process was faced with resistant as some employees feared losing jobs due to inadequate skills. According to GE Inspection Technologies, new quality assurance system would result to working overtime because some machines would require monitoring and thus resisted the change and made the transformation process difficult for the management. A number of the employees said that transformation was smooth as they cited that the management was able to deal with employees and assured them that nothing would change on the management of employees and their jobs were safe (Ho-Chang et al., 2014, p. 35). They also indicated that the management assured them that the transformation to automate quality assurance system would include training of employees in order to adapt to the new quality assurance system. The employees argue that method would be applicable to both internal and external monitoring, as the company required the monitoring of the quality of other companies that it offered services. To them, this was the best means by which the company would improve its services to its clients (KumpikaitÄâ€" & ÄÅ'iarnienÄâ€", 2008, p.93). On the part of the management interview, it emphasized on the performance of the new quality assurance system, employees and clients response, and the cost of the implementation. The interview involved five management employees under the five departments. The management unanimously answered that the performance of the new quality assurance system showed improvement. They cited that the system could process large information fast, accurately, and effective as compared to the old system. The management argued that the employees had a mixed reaction on the implementation while the clients were happy and welcomed the new system, as they believed that it could improve their services ((Ho-Chang et al., 2014, p. 306). The implementation process was costly according to the management but they did it as a way of improving their qualities. The organization experienced problems and poor performance in the marketing department thus caused reduced customers in the company. Similarly, poor performance of public relations department resulted to conflicts and poor employees’ performance that affected the efficiency and productivity of the company in delivering its services. In every company or business, good employees’ relationship is important since it minimizes conflicts and improves their working conditions and as a result, employees become very productive, which is the aim of every business. Consequently, employees are able to offer quality services to their clients thus retaining more clients for Athal Company despite high prices that may be attributed by increased cost of automated quality assurance system. Similarly, the slow monitoring and poor services in the finance department caused company poor performances and financial mismanagements. All the problems happened to Athal Company despite it having a manual quality assurance system that was mandated monitoring and ensuring that the company was able to operate within the local and international business environment (KumpikaitÄâ€" & ÄÅ'iarnienÄâ€", 2008, p.93). The manual system required employees to record and enter data manually in addition to physical monitoring and auditing thus spending a lot time and resulting in slowed processes thus caused Athal Company to perform poorly. The problems reflected that the manual system was ineffective. Therefore, the company needed to change its method of quality assurance so that it could ensure that customers received quality services. Finance department also needed good management as it ensured that the company operated with the international and national standards. The approach would not only improve the company’s quality systems but also improve its productivity and its competitiveness due to high quality services and standards that it would uphold. The target market for Athal Company is organizations and businesses that are in need of consultancy, inspection and testing services. The companies or businesses may be diverse and offering various services in the market but for them to provide quality services to their customers, they strengthen their managements through Athal consultation services (Wigand, 2003, p. 33). Therefore, Athal Company needs to provide high quality services and set international standards to its clients. Hence, it was important for it to adapt new quality assurance system in quality assurance services that would allow it give quality inspection, testing, and quality control services. Thus, adapting an automated information system would ensure that it would be able to carry out internal and external quality control. Athal Company offered effective services in the industry, which has maintained its productivity in the market in spite of its manual system. The company has also high skilled employees although the achievement of the company’s goals has been achieved through extra management and monitoring. In addition, the company operates in an industry where competition is not very much stiff. However, the emergence of the new quality assurance system that few companies are adapting, competition is becoming a business issue that management has to deal with. Moreover, the companies marketing strategies and new quality assurance system adaptation has been poor until the recent past when the company adapted the new quality assurance system on quality assurance. Therefore, it is important to evaluate the implementation process of the new quality assurance system and how best is suited in the company’s strategies to improve its productivity and growth in the industry. 3.1 Advantage of Athal Company on implementation of the new quality assurance system The implementation of the new quality assurance system by Athal Company will accrue various advantages over the old manual system. The advantages will be in terms of effectiveness, efficiency, cost, involvement, and result oriented. The automated system will be advantageous in that inspection and tests will be run fast and effectively thus saving time that can be used to do other constructive duties in the company. Automated system will mean that the same type of the information will be fed to the system for various clients at a very short time and giving results instantly (Mak, &Peng, 2008, p. 366). One can only repeat similar information for the automated system. However, on the manual system one would be forced to record similar information for various entry and different clients thus taking a lot of time for a given task and giving out delayed results. This can be distractive to clients making them to shift their services to other companies that can offer fast and effective servi ces. Hence, the automated quality assurance system will not only give effective services at a very short time, but also retain the customer making the company more competitive in the market as opposed to the manual system (GE inspections, n.d p. 1). Although the automated system installation and training of employees on the new quality assurance system is costly in the short term, in long term, the system will be cheap as there will be saving of time and decreased human involvement thus saving the cost of labour for the company. The time saved could be used to do other constructive and productive services for the company, which would in turn give returns that subsidise the cost incurred by the company. Since the new quality assurance system utilises decreased human labour, the company can opt reducing its labour, which may as well reduce its cost of operation and thus increase its profits margin (GE inspections, n.d, p.18). However, the manual quality assurance system required a lot of time to fill out the forms and extra human labour to attend different labour thus the process becoming expensive in the long term and but cheap in the short term since there are is no cost of installation. Hence, the automated system is less expen sive in the long term and thus more advantageous to the company compared to the manual system. Another advantage is that the choice of quality assurance system depends on the financial and services offered by a company. Information system would allow integration of inspection and testing services making the process less involving and saving time for employees. The automated system is results oriented and the results can be assessed by different employees since they will be available from the system thus minimizing errors being transferred to clients. Moreover, different employees can monitor the results in their various destinations so that a perfect final product is achieved. Hence, the system forms the best collaborative monitoring system (Wang, 2012, p.325). This is in contrast to the manual where results are only processed by an individual subjecting them to errors that may be transferred to clients and may affect the customer relation with the company and affect its performance and provision of services. Therefore, Athal implementation of the new quality system through information system presents it with advantage on accurate and quality services for the customer thus maintain customer relations and maintaining its market performance at improved level. However, the new automated system will be a challenge to the company as the informa tion system tool is expensive on purchase and replacement in cases of breakdown. Moreover, the process of maintenance and training of employees can be very expensive for the company thus accruing unplanned cost, which may make its services more expensive thus making it less competitive in the market. Customers are attracted by low prices in the market. Although the automated system performs various tests for the information fed for the machine, the system has limitations and some of the tests such as images, and colour are only tested using manual system. Hence, the system cannot operate fully independently. Thus the cost of operation is increased by additional services for manual system. 3.2 Conceptual framework 4.0 Methodology 4.1 Research (Case study) philosophy The case study used questionnaires to obtain information from the employees about the manual quality system and the newly implemented quality systems in the company (Appendix 4). All the 110 employees were administered questionnaires to feel that contained both the questions about the old and the new information systems. In addition, interviews were conducted with five members from the top management team to understand the monitoring of the two systems (Wigand, 2003, p. 45) The questionnaires were preferred for the employees because they were a large group in the company and other methods would take a lot of time. Moreover, it was possible to administer all the questionnaires at the same time thus saving time and getting the required information. However, the tool is not appropriate for getting details if a good guidance is not accorded to participants. Respondents may answer questions shallowly and avoid some questions that may be sensitive to company operating policies. Interviews were preferred for the management team because they were few and it could be managed with a short time. Interview also helps in getting details about the implementation process. However, it is time consuming. The interview involved the seven questions attached in the appendix for the management. Athal Company was chosen in this case study since it was one of the companies that had implemented a new automated quality system using information system in the recent past. This meant that employees could be able to provide the required information as opposed to those that implemented it long time ago. In addition, there was high likely hood that most of the employees working in the company were present during the implementation process thus accurate information. Moreover, the implementation of the new quality assurance system was faced with many challenges from employees’ resistance to financial support. In addition, the company size was manageable for this study since it had few employees, few departments and only five departments. Hence, finding information from the company would be easier compared to large complicated company, as well this company at the time of the research study of this thesis it was the only company that allowed the researcher to do this case study on their company. The region of study was chosen to be Australia because the location has been advanced in automated quality assurance system and so there was high likelihood of finding a company that had implemented a quality system using information system as the study had targeted. The studies show that the Australia has a number of companies operating in quality assurance industry, which made the study more appropriate within the country (Sroufe, & Curkovic, 2008, p. 517). 4.2.1 Data Analysis Presentation and Interpretation of Findings The data was coded and analysed using the software package for social sciences {SPSS} and MS Excel package as well. The data was then scored by calculating the percentages and means. The information collected from the respondents was interpreted. Information was compiled once the questionnaires were completed and collected. The information was analysed and presented using statistical methods that is, pie charts and bar graphs.The data on the case study was obtained through questionnaires and interviews and 110 questionnaires were distributed to the different employees. The findings were as follows. From the 100 questionnaires that were complete, 90% discredited the manual system saying it was faulty as it offered minimum monitoring. As a matter of fact, 70% of the employees had a positive attitude about the manual system, as it was not effective when monitoring employees. 30% had negative attitude on the system as they felt the system caused personal conflicts between them and the people in charge of quality control. 100% of the participants agreed that the automated system was more effective compared to the manual system since all the employees had to log in to automated biometric system. In addition, 43% of the employees were resistant to the process and felt that the manual system would continue while 57% of the employees felt that transformation to the automated quality system was necessary. 95% of the employees felt that it was important to implement the quality system for both the external and internal environment of the business to ensure that the overall performance of the company was monitored. Inherently, 5% of the participants were not sure if the quality system was supposed to be installed both inter nally and externally. 4.2.2 The Distribution of position in company of Respondents According to table 4.4 and figure 4.4 Majority of the respondents were managers as shown by 25% of the respondents, 20% of them were line managers, 5% of them worked in the human resource department, 20% of the respondents indicated that they worked in the engineering department, another 10% of them came from the marketing department, 10% of them were finance managers while 10% of the respondents were managers from customer care department. Table 4.4 Position in company of Respondents Frequency Percentage IT Manager 5 25.0 Line manager 4 20.0 Human resource manager 1 5.0 Engineer 4 20.0 Marketing 2 10.0 Customer care dept. 2 10.0 Finance manager 2 10.0 Total 20 100.0 Figure 4.4 Positions in company of Respondents 4.2.3 To determine the application of quality assurance systems using Information Systems within the Athal In order for the study to achieve its main objective the first specific objective of the study was to determine the implementation application of quality assurance systems using Information Systems. In this regard the respondents were required to indicate the extent to which implement the application of quality assurance systems using Information Systems within the Athal). The respondents were also supposed to strongly negative, negative, positive or strongly positive on variables of quality assurance systems using Information Systems and their effect on manual system. 4.2.4 Extent effect of manual system From the study, 70% of the employees had a positive attitude about the manual system, as it was not effective when monitoring employees while 30% had negative attitude on the system as they felt the system caused personal conflicts between them and the people in charge of quality control largely as indicated by table 4.6 and figure 4.6 below. The findings indicate that manual system has a very great influence on monitoring employees. Table 4.6 positive attitude about the manual system Distribution Frequency Percentage Agree 90 70.0 Disagree 20 30.0 Total 110 100.0 Figure 4.6 positive attitude about the manual system 4.2.5 Effect of effect of manual system on employees monitoring According to table 4.7 and figure 4.7 below 90% discredited the manual system saying it was faulty as it offered minimum monitoring while 20% strongly agreed. From the study therefore it is clear that manual system offered minimum monitoring. Table 4.7 Effect of effect of manual system on employees monitoring Distribution Frequency Percentage Disagree 100 90.0 Agree 10 10.0 Total 110 100.0 Figure 4.7 effect of manual system on employees monitoring The effect of automated system compared to the manual system The findings on the effect of automated system compared to the manual system in table 4.8 and figure 4.8 below reveal that 70% of the employees had a positive attitude about the manual system, as it was not effective when monitoring employees while 30% had negative attitude on the system as they felt the system caused personal conflicts between them and the people in charge of quality control. Table 4.8 effect of automated system compared to the manual system Frequency Percent Valid Percent Cumulative Percent Disagree 20 30.0 30.0 30.0 Agree 90 70.0 70.0 80.0 Total 110 110.0 100.0 Figure 4.8 effect of automated system compared to the manual system Effect of automated system compared to the manual system According to table 4.9 and figure 4.9 below 100% of the participants agreed that the automated system was more effective compared to the manual system since all the employees had to log in to automated biometric system.. From the study therefore it is clear that effective compared to the manual system. Table 4.9 effect of automated system compared to the manual system Frequency Percentage Agree 110 100.0 Total 110 100.0 Figure 4.9 effect of automated system compared to the manual system 4.2.6 The difficulty of implementing quality assurance (QA) manually According to table 4.10 and figure 4.10 below 43% of the employees were resistant to the process and felt that the manual system would continue while 57% of the employees felt that transformation to the automated quality system was necessary. From the study therefore it is clear that employees felt that transformation to the automated quality system was necessary. Table 4.10 difficulty of implementing quality assurance (QA) manually Total no Percentage Disagree 40 36.0 Agree 70 64.0 Total 110 100.0 Figure 4.10 difficulty of implementing quality assurance (QA) manually 4.2.7 Important of implementing quality system for both the external and internal environment The findings according to table 4.11 and figure 4.11 below indicate that 95% of the employees felt that it was important to implement the quality system for both the external and internal environment of the business to ensure that the overall performance of the company was monitored. 5% of the participants were not sure if the quality system was supposed to be installed both internally and externally. From the study therefore it is clear that quality system was supposed to be installed both internally and externally. Table 4.11 important of implementing quality system for both the external and internal environment Frequency Percentage Disagree 10 5.0 Agree 100 95.0 Total 110 100.0 Figure 4.11 Important of implementing quality system for both the external and internal environment 5.0 Research (Case study) findings and conclusion From the data obtained and the results from the questionnaire, the company wanted to implement new quality assurance system as a sign of its improvement from the manual to the automated system. The automated system would allow the company to improve its services and the ability to upgrade and update the systems software will give the company ability to adapt to continued improvement of its services. Therefore, the new quality assurance system will be advantageous to the manual quality system that limited continued improvement throughout the operations. The case study can be analyzed using various porters’ five forces to determine its applicability of the new quality assurance system in Athal Company and the external business environment. The porters’ five forces help to analyze the business in terms of competition, threat of new entry, power of clients seeking inspection, suppliers of quality assurance software and other employees qualified to work on the new quality assurance system, and substitute’s services offered by other companies using manual system. Consulting industry in Australia is very competitive and thus companies in the industry must devise strategies that will make them more competitive and make them the leading companies in the market. Therefore, for Athal Company to remain relevant in the market, it must adopt the best technologies that will enable it to provide the best quality assurance services in the industry. In the industry, company adapt to manual systems due to their low operation cost (Ahuja, & Khamba, 2008, p. 745). Hence, Athal company shift to new quality assurance system gives it competitive advantages over the other companies in the industry. According to the research carried out on the company, 90% of the employees credited the automated system saying that it was effective compared to the manual system. Thus, the system would be able to deliver quality effective services to its target market. Quality services help a company to retain its customers and place it in a more competitive position in the market as customer or buyers tend to be attracted by quality and not the prices (Porter, 2008 p. 33). Therefore, the company’s choice on the automated system would be advantageous in the market despite the cost that is associated with it. The implementation of the new automated quality assurance system led to the improvement of the company’s performance and increase in customers seeking services from the company and thus improved incomes as shown in figure 1 below (Appendix 1). According to the interview carried out on the company’s income performance, the income is expected to rise to $ 900 million with the new automated system. The industry suffers from the presence of companies that are still using manual systems as a means of quality assurance system. The manual system forms the substitute services offered in the industry. These companies charge their inspection services at lower prices that threaten Athal automated services. Hence, Athal Company must offer good services beyond their clients’ expectations so that they will be able to shift from the manual to the automated. The company also needs to put in place marketing strategies that will advertise the new quality assurance system emphasizing on the quality of services that it will offer as opposed to their previous method of quality assurance. Moreover, the company needs to offer quality services that will meet the needs of the clients. Hence, the company needs to improve its management and staff training so that it will be able to cope up with the substitute services from the company. Quality assurance ensures that quality services that meet t he need of the consumers and international standards are offered (Wigand, 2003, p. 115). For this reason, employees are required to be trained in accordance with the quality assurance system in order to deliver the required services. For smooth learning of quality assurance in the Athal Company, the management should be conversant with the complete quality assurance system. Therefore, individuals, organizations, and groups are part of quality assurance system. In every market, companies maintain the large share of the market through limiting the bargaining power of the consumers. Initially, the company was offering manual services that were offered by other companies in the market. This gave consumers more bargaining power as they had a wide choice of obtaining services from various companies. However, the shift of Athal company from manual system to the new system that was adapted by few companies make consumers to have limited choices of seeking services from the automated companies. The presence of few companies with the automated quality control system makes it possible for Athal Company to limit the bargaining power of consumers. When the bargaining power of consumers in the market is limited, they will tend to buy or obtain services from a single business (Chen, 2008, p. 241). Therefore, Athal Company will limit the customers and thus they will tend to seek the new services from the company thus improving its productivity and making it more competitive in the market. Athal Company shifting to the new system meant that it would also shift its suppliers from those that provided the manual facilities to those that would suppliers it with facilities and infrastructures for the new system . Since many companies in the industry have not adapted the new quality assurance system, it means that the suppliers are few in the industry. Few suppliers mean that the suppliers provide their services with strict conditions and high prices due to lack of competition. Moreover, the suppliers have high bargaining power in the market. This led to high installation cost for the automated quality system and the maintenance cost. The high prices offered by suppliers in the market reduce the profits margins for the companies operating in the industry (Chen, 2008, p. 241). Therefore, the new quality assurance system was costly to the company and the consecutive maintenance costs remain high thus reducing the profits margin for the company. Hence, limited suppliers in the industry threaten Athal Company adaptation to the new quality assurance system for quality system. The decreased number of suppliers and the reduced profits margin in the industry discourage new entrants in the industry. The decreased new entrants in the industry result in decreased competition in the market and threats for the existing companies. Therefore, Athal Company is free from threats of new entry due to high cost of adapting new quality assurance system. The reduced competition creates favourable environment for the existing company to operate and improve their services in order to achieve their desired profit margin and growth in the market. According to the management, the initial cost of the new automated quality assurance system 40% more than the previous manual system. Hence, few companies in the industry can adapt it and especially those that are profit oriented making the industry less competitive. However, it requires low maintenance cost that can be compensated by the anticipated increase in clients’ influx due to high quality services and additional benef its of continuous quality assurance that will be offered by the quality assurance system implemented externally. According to Berry & Parasuraman, (2004), customers are attracted by quality services than low prices of the offered services. Thus, market share for Athal Company will tend to increase despite the increase in price of their services. The purpose of this research was to investigate the implementing application of quality assurance systems using Information Systems with a special focus on Athal Limited. Having identified the problem of study reviewed existing literature and shown gaps of knowledge in and explained the methods that the study used to collect data. This section presents analysis and findings of the study as set out in the research methodology. The results are presented on the implementing application of quality assurance systems using Information Systems and Athal Limited in particular. The data was gathered exclusively from questionnaire as the research instrument. The questionnaire was designed in line with the objectives of the study. 6.0 SUMMARY This study was descriptive in nature meaning it employed a descriptive survey design and was carried out at Athal Company. Stratified random sampling was used to ensure equitable distribution of managers and employees in the departments within the organization, from which 110 were selected for the study and all of them filled the questionnaires The data that was obtained from the management was as follows. According to the management, the automated quality system was more effective and efficient in monitoring and delivery of information across the company departments and branches. Moreover, the system was fast as compared to the manual systems. The management agreed that the automated quality system improved the performance of the employees and that of the company thus increasing attracting more customers. According to the company, quality assurance has ensured that all the testing and inspection services meet the requirements of the clients and international standards. In addition, the quality assurance has been ensuring that there is continuous collection of data that can be used in assessing the quality of services. The data collected compared to international standards allow the Athal Company to carry out improvements of the system in order to improve the services they offer. To facilitate this, an action plan that is d eveloped through policies monitoring and evaluation process allow the management and the technical team to carry out continuous improvement of the quality assurance. According to the management of Athal Company, customers had increased from 300 to 550 per month when the new quality assurance system was implemented as shown in figure 3 below (appendix 3). Similarly, it is expected that the income would increase from $ 450 to $ 900 million by the end of the first year the figure 2 below in appendix 3 analysis the change. The management said that the employees had mixed reactions on the new quality systems, with almost half number of the employees arguing against it. However, concerted trainings and sensitizations led to smooth implementation of the new systems. From the questionnaires, it was found that managers appreciated the new systems and saw it a good system for medium companies. The implementation process was expensive and the maintenance cost is high. The installation and maintenance cost is 60% more for the new quality assurance system than the manual system as shown in the figure below. 7.0 Conclusion The objectives of this case study were achieved in that the new quality assurance system that was implemented by Athal Company could be upgraded unlike the manual quality assurance system through update of information system software. The process of full implementation, handling, monitoring, operating the system for the Athal Company involved the employees and organization management. Therefore, the process of quality assurance is effective when coupled to individuals, groups and organisations. According to the management, the type of the information system adapted to be used by quality assurance system depend on the size of the organization, services offered, financial ability and availability of resources. Athal Company being a medium company chose the relevant information system that meets their size of the company, financial ability and ability for continuous improvement. The process of quality assurance automation involves installation of testing, inspection and quality control equipment’s that are interlinked with information system software and hand wares such as computers to record information and deliver results. Athal Company followed the protocol and successfully implemented a new quality assurance system using information system. 8.0 Recommendations The following recommendations would be most appropriate for the company and other that would take the initiative to implement the automated quality assurance system in their premises. The company should prepare its employees in advance through hiring the right employees who have the skills to prevent unnecessary cost from extra trainings. If there has to be a training, only few employees should be trained and not the entire workforce. This would prevent resistant to new quality assurance system and save the company unplanned costs. The company should asses the availability of suppliers of automated quality assurance system that is planning to adopt to prevent exploitation by suppliers as evidenced in this case study. Few suppliers in the market resulted to increased cost, which in turn led to reduced profits from high cost of initial installations. 9.0 Suggestion for Further Research The study was carried out on Athal organization only; therefore a similar study could be carried out in other firms to ascertain whether similar results are obtainable. References Ahuja, I. P. S., &Khamba, J. S. (2008). Total productive maintenance: literature review and directions. International Journal of Quality & Reliability Management, 25(7), 709-756. Berry, L. L., &Parasuraman, A. (2004). Marketing services: Competing through quality. Simon and Schuster. Chen, Z. (2008). Defining buyer power. Antitrust Bull., 53, 241. Ford, J. D., Ford, L. W., &D’Amelio, A. (2008). Resistance to change: The rest of the story. Academy of Management Review, 33(2), 362-377. GE Inspections. Inspection Technologies: Productivity through inspection solution. N.d 1-19 Ho-Chang, C., Chang E., K., &Prybutok, V. R. (2014). Information system capability and firm performance: contradictory findings and their possible causes. MIS Quarterly, 38(1), 305-A14. Hoyle, D. (2009). ISO 9000 quality systems handbook. Amsterdam: Butterworth-Heinemann. KumpikaitÄâ€", V., &ÄÅ'iarnienÄâ€", R. (2008). New training technologies developing human resources. Economics & Management, 93-94. Lanz, J. (2013). Helping Small and Midsized Businesses Succeed in a system -Driven World. CPA Journal, 6-9. Lilly, J. D., &Durr, D. W. (2012). system changes at work and employee reactions: The role of leader behavior. Human Systems Management, 31(3/4), 193-201. Mak, K. L., &Peng, P. 2008. An automated inspection system for textile fabrics based on Gabor filters. Robotics and Computer-Integrated Manufacturing, 24(3), 359-369. Mullins, L.J. (2013). Management & Organisational Behaviour. Pearson Porter, M. E. 2008. The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. Sroufe, R., &Curkovic, S. (2008). An examination of ISO 9000: 2000 and supply chain quality assurance. Journal of Operations Management, 26(4), 503-520. Wang, N., Liang, H., Zhong, W., Xue, Y., & Xiao, J. 2012. Resource Structuring or Capability Building? An Empirical Study of the Business Value of Information system . Journal Of Management Information Systems, 29(2), 325-367. Wigand, R. T. 2003. Introduction to business information systems. Berlin [u.a.: Springer-Verl.

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Microprocessor Architecture - Essay Example The Pioneer is intended as a 32-bit RISC processor. It has 32 general purpose registers which can be used for calculations. It can address 32 bit address space (4GB). On the other hand the MARIE architecture has a 16-bit CISC architecture. The Machine Architecture that is Really Intuitive and Easy, MARIE, was designed for the singular purpose of illustrating basic computer system concepts. While this system is too simple to do anything useful in the real world, a deep understanding of its functions will enable you to comprehend system architectures that are much more complex. Binary, twos complement data representation. Stored program fixed word length data and instructions. 4K words of word-addressable main memory, 16-bit data words, and 16-bit instructions 4 for the op-code and 12 for the address, a 16-bit arithmetic logic unit (ALU). Seven registers for control and data movement. Pioneer has an Input register size of size 32-bit and 32 possible outputs for out put. The â€Å"Y† bus may alternatively carry immediate data, created by a 16-bit value that may come from the instruction. Once the â€Å"X† and â€Å"Y† busses have data on them, any of the computational units my access that data and perform calculations on that data. Once the computational unit has accomplished the calculation, the result is placed on the â€Å"results† internal data bus, and a register in the register set may load the calculated value. The Address Generator is used to generate addresses, which can be used to access data within memory MEM [address]. It can be used as an index register. The address generator has the ability to adjust the index registers according to various controls and other registers (â€Å"Modify† registers) within the Address Generator. While MARIE has 8-bit input and 8-bit output register. Many have asked why should build an emulated MARIE computer when an excellent assembler, simulator, and data path simulator

Exploiting Dynamic Querying like Flooding Techniques in Unstructured Essay

Exploiting Dynamic Querying like Flooding Techniques in Unstructured Peer-to-Peer Networks Review - Essay Example ses the potential solution (algorithm) for making dynamic querying like flooding technique useful for the general unstructured peer-to-peer networks. Comments: Researcher for evaluating KaZaA, BitTorrent and other unstructured network topology can use the material for checking and implementing the enhanced algorithm method and evaluation produced in this paper. (2) ã‚ ¤Ã£Æ' ³Ã£Æ'ˆãÆ' ­Ã£Æ'€ã‚ ¯Ã£â€š ·Ã£Æ' §Ã£Æ' ³Ã£  ¯Ã£â‚¬ Ã§  â€Ã§ © ¶Ã£  ®Ã¨Æ'Å'æ™ ¯Ã£â€šâ€žÃ¥â€¹â€¢Ã¦ ©Å¸Ã£â€šâ€™Ã£â‚¬ Ã£ â€œÃ£  ®Ã¥Ë†â€ Ã©â€¡Å½Ã£  ®Ã£â€š ¹Ã£Æ'šã‚ ·Ã£Æ' £Ã£Æ' ªÃ£â€š ¹Ã£Æ'ˆã  §Ã£  ªÃ£ â€žÃ¤ º ºÃ£  «Ã£â€šâ€šÃ£â€š Ã£ â€¹Ã£â€šâ€¹Ã¨ ¨â‚¬Ã¨â€˜â€°Ã£  §Ã¦ËœÅ½Ã§ ¢ ºÃ£  «Ã¨ ¿ °Ã£  ¹Ã£  ¦Ã£ â€žÃ£â€šâ€¹Ã£ â€¹(Does the introduction clearly state the background and motivation in terms understandable to the non-specialist?) Comments: The introduction is very simple, clear, and understandable to the non-specialist. It provides the background and motivation for discussing an enhanced algorithm for peer-to-peer network for searching. (5) 㠁“㠁 ®Ã¨ «â€"æâ€"‡ã  ®Ã¥Ë†â€ Ã©â€¡Å½Ã£  ®Ã£â€š ¹Ã£Æ'šã‚ ·Ã£Æ' £Ã£Æ' ªÃ£â€š ¹Ã£Æ'ˆã  §Ã£  ªÃ£ â€žÃ¦Å â‚¬Ã¨ ¡â€œÃ¨â‚¬â€¦Ã£  «Ã£  ¨Ã£  £Ã£  ¦Ã£ â€œÃ£  ®Ã¨ «â€"æâ€"‡ã  ¯Ã£  ©Ã£  ®Ã£  Ã£â€šâ€°Ã£ â€žÃ¨ ª ­Ã£  ¿Ã£â€šâ€žÃ£ â„¢Ã£ â€žÃ£ â€¹(How readable is the paper for an engineer who is not a specialist inthis particular field?) Comments: The paper for an engineer who is not a specialist in this particular field is readable. However, if researchers have included ceratin keywords, the definitions of certain concepts, terms, and symbols than it would be an excellent paper. This paper discusses the dynamic querying like technique that is adopted by the Gnutella like peer-to-peer network. In this technique, the source peer first sends query packets towards a few neighbors with a small TTL value to have an initial estimate of the popularity of the searched item. This process is iterative and in each iteration; the source peer estimates the number of peers to be contacted for desired number of result, calculation of TTL for query for sending to the next neighbor and finally propagating query to the next neighbor. Once the desired number of result found the iterative process stops. However, in this technique, the latency can be

Corporate background Essay Example for Free

Corporate background Essay The Body Shop International plc is a well-known brand in beauty care or cosmetics industry since the company stick to their string commitment or philosophy of developing and producing the natural and ethical beauty care and cosmetics product. The Body Shop was established in 1976 in UK by Dame Anita Roddick although some analysts see that the copy of The Body Shop brands from local entrepreneur in California, USA (The Body Shop International plc, 2008a). Currently, after the 30-year journey as well-known cosmetic product, The Body Shop already expands their services and retail shops in more than 55 countries with over 2,100 stores. Currently, while keep developing products continuously, the Body Shop already has more than 1,200 kind of natural-ingredient products (The Body Shop International plc, 2008a; Pirkayastha and Fernando, 2008). One competitive advantage that the Body Shop has is the awards that the company receives for their commitment of developing cosmetic products without conducting test on animals. The company becomes the first company that awarded the Humane Cosmetics Standard for our Against Animal Testing policy. Furthermore, The Body Shop’s philosophy also underlying their action to conduct a Community Trade, their fair trade program, resulting in the company’s complete strategy to trade fairly. To date, The Body Shop already conducts community trade programs with 31 suppliers that spanned in 24 countries, which represent more than 15,000 people across the globe (The Body Shop International plc, 2008a; Pirkayastha and Fernando, 2008). Figure 1 the Body Shop Source: http://images. businessweek. com/ss/05/10/index_awards/image/bodyshop-2. jpg 1. Marketing Strategy of Body Shop 1. 1 Issues in Cosmetic Industry In developing marketing strategy, a company should analyze their competitive position in the respective market by analyzing the potential market of products and the moves and actions of competitors. One aspect in determining the competitive position is the capability of a company to deal with issues in respective industry in appropriate manner. In attracting the consumers, especially women, a cosmetic and beauty care-producing company usually develops many kinds of product since there are many skin types, each has to be treated in different manner and thus need particular mix of ingredients as well. Since the development may involve the testing, branding/campaign, and regulation compliance; therefore the three components become three issues in the cosmetic industry.   Internet marketing The use of internet as media for product campaign is rising significantly within the last decade. According to a few reports, internet is considered to increase efficiency and product sales for cosmetic companies since the media offer the ability to develop new channel alternative, complementing the existence of retail shops that located in several locations. Amazon. com, for instances, firstly grows from selling book, but turns out today to sell various kinds of cosmetics in their online stores. Interestingly, it is found that the growing internet users have award several cosmetic with raising number of online purchase. In compliance with the internet marketing, The Body Shop also offers special price for customers who bought via their online stores (http://www. thebodyshop-usa. com/bodyshop/). Figure 2 shows the home page of the Body Shop official online store. Figure 2 Online Store of the Body Shop Source: http://www. thebodyshop-usa. com/bodyshop/ †¢ Corporate Responsibility Issues (CSR) Another issue that influences the marketing of cosmetic products is about the propaganda in which many companies involve in the corporate social responsibility (CSR) that found to produce real influence on the cosmetic industry. In addition, such CSR initiative is also driven by government control over the distribution of cosmetic product to comply with specific country’s requirement. In the U. S. , FDA (Food and Drug Administration) become the regulator that monitor the safety standards of cosmetics products in the market (Health Reports Co. UK, 2005). †¢ Animal testing Animal testing also considered as vital issues in cosmetic industry since the rising concerns of public about the humanity has brought significant influence towards the use of animal testing in the development of cosmetic products. F or example, in European Union, where the Body Shop located, announces its decision to ban animal testing on cosmetics products, which immediately raise pros and contras. This regional policy follows the previous policy made in several European countries including the Austria, Netherlands, and Britain in which they have already banned animal testing which means that several cosmetic products are receiving tight supervision on their research and production facilities (The Humane Society, 2005) 1. 2 Branding. The branding factor also highlights The Body Shop strategy in strengthen their awareness by incorporating their philosophy of natural ingredient products. The company’s brand of becoming the cosmetics manufacturer that only use natural ingredients products is strong since it provides customers with an image that The Body Shop develops and sells safe cosmetics, which in line with customers’ concerns of having safety. This is inline with the customers’ preferences, especially women that wants a secure feeling when using cosmetics. The demands are translated into The Body Shop program to use the highest quality natural ingredients. In addition, the company sticks to five values; they are Protect the Planet, Support Community Trade, Against Animal Testing, Defend Human Rights, and Activate Self Esteem (The Body Shop International plc, 2008). Figure 3 The Body Shop Morinaga Products Source: http://www. shinygloss. tv/Moringa%203. jpg Reference: Health Reports Co. UK. (2005). Cosmetic Industry on Notice. (2005). Retrieved March 5, 2009 form http://www.health-reports. co. uk/content/view/52/2 Perner, Lars. n. d. â€Å"Consumer Behavior and Marketing†. Consumer Psychologist Newsletter. San Diego University. Retrieved March 5, 2009 from http://www. consumerpsychologist. com/#Strategy Pirkayastha, Debaprati and Fernando, Rajiv. (2008). Body Shop Brand: Repositioning to Target the ‘Masstige’ Segment and Impacts of its Acquisition by L’Oreal. Icfai Center for Management Research The Body Shop International plc. (2008a). About Us. Retrieved March 5, 2009 from http://www.thebodyshop. com/bodyshop/company/index. jsp;jsessionid=ERFaLulEQWzSEOutEFWERw**. bsbwilapp03-bsprd-app-102? cm_re=themeB-_-Footer-_-About_Us . (2008b). Support Community Trade. Retrieved March 5, 2009 from http://www. thebodyshop. com/bodyshop/values/support_community_trade. jsp The Humane Society. (2005). French Government Challenges EU Cosmetic Directive. Retrieved March 5, 2009 from http://www. hsus. org/animals_in_research/animals_in_research_news/french_government_challenges_eu_cosmetics_directive. html.

Effect of Different Lights and Miracle Grow on Plants

Effect of Different Lights and Miracle Grow on Plants Research Question: To what extent does different lights and miracle grow have on the effect of the roots of forsythia?   Ã‚   Background Information: Forsythia are deciduous shrubs that are mostly native to eastern Asia. The Forsythiaplant got its name from William Forsyth, a Scottish botanist. Leaves on Forsythiaare opposite of one another and are quite simple looking. The plant is known for being a tough and reliable garden plant. Low hanging boughs often take root. It is suggested that cuttings be taken from November to February(University). Parenchyma cells, also called ground or fundamental tissue, are mostly unspecialized cells, with thin and flexible primary walls. Most all parenchyma cells lack a second wall. These unspecialized cells carry out most of a plants metabolic functions. Photosynthesis occurs within the parenchyma cells of plant leaves. Parenchyma cells make up the mesophyll and cortex of plant leaves and the pith of stems and roots of plants. The mesophyll of a leaf is the internal layers, while the cortex is the outside layers of a leaf. The pith of stems or roots is the most internal layer. Many plant cells that are developing, are originally parenchyma cells. They then started to develop into their specialized structure or function. Collenchyma cells have unevenly thickened primary walls. However, there can be some secondary thickening. They provide support to the parts of the plant that are still growing and developing, particularly the young and not yet mature parts of a plant shoot and their leaves. The cell walls of collenchyma cells are composed of cellulose and pectin. Botanists tend to group collenchyma cells into four groups: angular, annular, tangential, and lacunar. Angular collenchyma cells are the most common type and their cell corners are thickened more heavily. Annular collenchyma cells have evenly thickened cell walls throughout. Tangential collenchyma cells have thicker cell walls only when they are parallel to the surface of the structure where they are present. Lacunar collenchyma cells contain thickening around the cell walls facing the inter spaces. Collenchyma cells are flexible and have the ability to elongate, in order to support the leaves and stems(Arrington). Sclerenchyma cells are specialized cells for support. These cells have secondary walls hardened with lignin. Lignin is a complex organic compound that makes plants rigid and woody. When sclerenchyma cells are fully mature, they are dead. There are two types of sclerenchyma cells: fibers and sclereids. Fibers are elongated sclerenchyma cells and they usually occur in groups. They are found in most all aspects of the plant body, including the stem, roots, and vascular bundles in the leaves. Sclereids are irregularly shaped sclerenchyma cells. They have very thick and lignified secondary walls. They are found in different tissues of the plant such as periderm, cortex, pith, xylem, and phloem. Monocotyledons, or monocots, are flowering plants that have only one cotyledon. Cotyledon is an embryonic leaf, or a seed leaf. Monocots have veins that are usually parallel. Their vascular bundles are usually arranged in complex ways. Their stem is usually unbranched and fleshy. The root systems of monocots are fibrous. They have floral parts that usually come in multiples of threes. The leaves of monocots are usually thin because the endosperm to feed the new plant is not on the inside the seed leaf(refer to printed off charts). Dicotyledons, or dicots, are flowering plants that have two cotyledons. The veins on their leaves are usually netlike. Their vascular bundles are usually arranged in a ring shape. Dicots typically have a tough stem. Their root system is a taproot, with smaller roots growing from it. The floral parts usually come in multiples of four or five(refer to printed off charts). Plants also have meristems. Meristems are tissue in plants that contain undifferentiated cells, or meristematic cells. Meristematic cells are capable of continuous division, since they grow into a specialized structure later on. There are two types of meristems: apical meristems and lateral meristems. Apical meristems are located near the tips of roots and shoots and are responsible for primary growth, or growth in length. Lateral meristems are elongated and located in the shoots and in the roots. They are responsible for secondary growth, which is adding girth and strength to the roots and shoots. A stem is an alternating system of nodes. Nodes are the points on a stem in which leaves, branches, or roots grow. The stem segments in between nodes are called internodes. The number of leaves that grow from a node can help determine of what species a plant is. Each plant has many nodes. The morphology of plants reflect their evolutionary history as terrestrial organisms that must simultaneously inhabit and draw resources from two different sources: soil and air. The soil contains water and oxygen. The oxygen in soil is found in air pockets and it gives the plant the ability to break down sugars and release energy to allow the plant to live and grow. The water helps nourish the plants and helps it live and grow. The air(including sunlight), provides carbon dioxide for the plants. The air allows the plant to breathe and photosynthesize, to make food. A cross section of a leaf allows one to view the three tissue systems of a leaf: dermal, ground, and vascular. The dermal tissue includes the upper epidermis, the lower epidermis, and the stomata, or guard cells. The ground tissue is the mesophyll, which contains the palisade parenchyma and the spongy parenchyma. These parenchyma cells are equipped with chloroplasts and they are specialized for photosynthesis. The vascular tissue contains the xylem and phloem, which are the plants veins. The infrastructure of the vascular tissue acts as a skeleton that reinforces the shape of the leaf. Dermal tissue, or the epidermis, is a single layer of tightly compacted cells that cover and protects all young parts of the plant, best known as the skin of the plant. Ground tissue is neither vascular nor dermal. Ground tissue has many functions such as photosynthesis, storage, and support. Vascular tissue continues throughout the plant and is involved in transport of materials between roots and shoots. The veins of plants, which are the xylem and phloem, are within the vascular tissue. The xylem conveys water and dissolved minerals upward from roots into shoots. The phloem transport food made in mature leaves to the roots and nonphotosynthetic part of the shoot. The epidermis of leaves and other photosynthetic organs pores are stomata, which supports photosynthesis by allowing the exchange of carbon dioxide and oxygen between the outside air and leafs interior. Stomata is the main avenue for water to exit leaves through evaporation. Stomata changes the shapes of the cell that border, stoma can close pores to minimize water loss in hot, dry conditions. Transport in plants occurs on three levels: (1) the uptake and loss of water and solutes, absorption of water and minerals from the soil by cells of roots; (2) short-distance transport of substance from cell to cell at the level of tissue and organs, loading sugar from photosynthetic cells into sieve tubes of phloem; (3) long-distance transport of sap within xylem and phloem at the level of the whole plant. The start of transport in a whole plant starts when roots absorbs water and dissolved minerals from soils. The water and minerals are transported upward from roots to shoots as xylem sap. Transpiration occurs, the loss of the water from the leaves through stomata pulls up the xylem sap. The gas exchange occurs in the stomata, exchanging carbon dioxide for photosynthesis and expelling oxygen. Sugars is produced in the leaves by photosynthesis, then the sugar is transported as phloem sap to roots and other parts of plant. Ending back where roots exchange gases with the air spaces of soil taking in oxygen and leaving carbon dioxide, the gas exchange supports the breakdown of sugar, cellular respiration in the root cells. Hypothesis: The aim of the experiment was not only on rooting, but how it occurs by looking into the transpiration. As previously discussed, the plants with the most Miracle Gro quickly died. The roots of said plants were quite black and their leaves were droopy. However, the control, or the Forsythia with 60 mL of water, was the tallest and strongest. In addition, the control plant provided a clearer example of lateral rooting. From this experiment, it is notable that Miracle Gro may be helpful for taller plants with need of a push to grow. In the case of our Forsythia, the plants with less, or no Miracle Gro at all, were the healthiest. The stomata count lab gave us a clearer understanding of the movement of water in and out of the plant. From this lab, connected this idea to the previous lab: Every time I came back to class, and observed our plants, we noticed less water in each tube. The plants with less Miracle Gro had less water, thus, more homeostasis. The plants with the most Miracle Gro seemed to have let water out, but let the salt and solutions in. Thus, there was little to no homeostasis. Table 1: Variables Type Description Reason Use Independent The independent variables are variables that can be changes to test the dependent variables. To test whether miracle growth changes the rate of growth and transpiration on a plant. Using light and miracle growth as the dependent variables it can altered to different lighting and different amounts. Dependent The dependent variable is the variable that is being tested and relies on the independent variable to have changed. The dependent variable is the reason for the whole experiment. The hypothesis is centered around testing the dependent variable. The dependent variables would be water and the plant itself because those are the only variables that arent altered and that depend on the independent variables Control The variable that is not altered at all, the variable stays the same to see whether the dependent variable has changed. Is the variable to tell whether the independent variables has changed the dependent variables. The plant that will stay the same which is some of the forsythia. Materials: 24 large test tubes Four test tube holders Deionized water Miracle Gro ( 5ml, 10ml) Two micropipettes 24 branches of Forsythia Microscope Clear nail polish Blue dye Graphing Paper Procedure: Lab #1 For the first lab, decided to use six tubes, with one Forsythia in each, for our results to have more validity. Each tube had 60 mL of water. However, the control tube was the only one that solely contained water. The other five tubes also contained water, but a specific number of Miracle Gro, in mL, was placed in each tube. For example, the second tube contained 55 mL of water and 5 mL of a water/Miracle Gro solution, the third tube contained 50 mL of water and 10 mL of water/Miracle Gro solution, etc. The aim of the lab was to determine the effectiveness of a stimulant in plant cell differentiation and cloning. The lab lasted an estimate of three weeks. We measured the plants to have the same amount of stomata dipped in water. The number of stomata dipped in water were four on each branch. Every Forsythia branch weighed 6 grams. In addition, we tried to use Forsythia with 15-17 leaves to be as accurate as possible. Procedure #2 By taking one of the leaves from one of the Forsythia used in the previous lab, our group aimed to count the number of stomata in a leaf to investigate more on the transpiration. I placed clear nail polish on the leaf. After the nail polished dried, I carefully removed the nail polish layer, as it contained most of the stomata. The role of the nail polish was to stick onto the leaf, thus, the stomata to stick on the layer. Then traced the leaf using graphing paper to cut a specific centimeter square. Lastly, placing a blue dye on the square, and placed it under the microscope. After counting the number of stomata in that square, we had to multiply that to the total number of squares that were inside of the leaf from the graphing paper. The final amount was around 5,000 stomata. Data Collected: Each day I went back and water the plants with the same amount of water. I also so paid attention to root growth and the leaves. When the roots finally started to grow I begun to measure the root growth of each plant remembering to write down my data. It was too much for me to put the root growth of every one of the twenty-four plants, so i averaged the growth according to which variables it was. Being that they are in the same variable group that they are giving the same amount of miracle growth. Table 2: Miracle growth in forsythia Type Week 1 Week 2 Week 3 Week 4 Growth of roots (inches) Dependent 5 mL 10 mL 5 mL 10 mL 5 mL 10 mL 5 mL 10 mL .75 inches .25 inches 1 inches .5 inches 2.3 inches .9 inches 2.8 inches 1.2 inches Control 1.5 inches 2.8 inches 3.4 inches 5 inches Evaluation: The lab investigation was limited in some ways. First, being that there was low ecological validity in the investigation since the experiment was done inside and not outside. Second, miracle growth isnt a substance that is naturally outside that can be tested. Third, the forsythias was clippings that was from an uprooted plant, as to measure the root growth, which couldnt be done if the experiment had high ecological validity. The quantitative data collected is enough to support my conclusion of miracle growth affects the root growth of forsythia also that miracle growth mixtures slowly kills the forsythia clippings. The data also shows that miracle growth mixtures also controls the increase stomata and transpiration of the forsythia clippings. Conclusion: The goal of my experiment was to determine whether my hypothesis that miracle growth concentrations would not only help in root growth but also kill the plant also growing the stomata count and transpiration of the forsythia clipping. The experiment was done by comparing different concentrations of miracle growth and water to a controlled forsythia group. The experiment somewhat supported the hypothesis in the portion that concerns root and stomatal growth, not so in the killing of forsythia being as I didnt start early and didnt have time to determine whether the forsythia will die. The goal of the experiment was reach in a way that it could be seen that the strengths and limitations. Works Cited BBC Gardening: Plant Finder Forsythia. BBC News, BBC, www.bbc.co.uk/gardening/plants/plant_finder/plant_pages/3306.shtml. Accessed 10 Mar. 2017. Easy Biology Class. Easybiologyclass, www.easybiologyclass.com/collenchyma-cells-in-plants-structure-classification-and-functions-with-ppt/. Accessed 10 Mar. 2017. The Editors of Encyclopà ¦dia Britannica. Parenchyma. Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 20 July 1998, www.britannica.com/science/parenchyma-plant-tissue. Accessed 10 Mar. 2017. The Editors of Encyclopà ¦dia Britannica. Sclerenchyma. Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, Inc., 20 July 1998, www.britannica.com/science/sclerenchyma. Accessed 10 Mar. 2017. Wise, Nicole. The Science Behind Holganix: Monocots vs Dicots: What You Need To Know. HOLGANIX The Natural Green Solutio, www.holganix.com/blog/bid/59573/The-Science-Behind-Holganix-Monocots-vs-Dicots-What-You-Need-To-Know. Accessed 10 Mar. 2017. Wise, Nicole. The Science Behind Holganix: Monocots vs Dicots: What You Need To Know. HOLGANIX The Natural Green Solutio, www.holganix.com/blog/bid/59573/The-Science-Behind-Holganix-Monocots-vs-Dicots-What-You-Need-To-Know. Accessed 10 Mar. 2017. Accessed 10 Mar. 2017.